The international day for people with disabilities takes place worldwide on 3 December. This action day is intended to direct attention to the rights of disabled persons. Concretely, it involves commitment to their economic self-determination and equal economic participation.
Organizations, companies, and activists make use of the colour purple to direct attention to the interests of people with disabilities and to strengthen awareness. In the German speaking countries, myAbility Social Enterprise GmbH supports the #PurpleLightUp campaign as an official partner of PurpleSpace.
Nox Nighttime Express supports the action day and campaign on social media channels and in the company: employees were encouraged in advance to wear purple clothing. Small, purple-coloured goodies were given out to increase attention, and the nox logo appeared in purple on social media that day.
By supporting the action, nox wished to thank its employees with disabilities or chronic illnesses for their excellent work and their very important contribution to the company’s success.
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